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The 5 F'in' STARS and Content Beyond Websites Cocktail Episode

1:02:47
 
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Manage episode 433481381 series 2770185
Innehåll tillhandahållet av Rockstar CMO. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Rockstar CMO eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals.

Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click.

Enjoy!

The people:

// Ian Truscott on LinkedIn

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Picking the Right Transition Strategy by Michael D Watkins on HBR

// The First 90 Days by Michael D Watkins

// Zero Click Research by SparkToro

// The New Facts About Your Owned Media Strategy by Robert on the CMI Blog

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo - our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Star Man by David Bowie on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

248 episoder

Artwork
iconDela
 
Manage episode 433481381 series 2770185
Innehåll tillhandahållet av Rockstar CMO. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Rockstar CMO eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals.

Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click.

Enjoy!

The people:

// Ian Truscott on LinkedIn

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Picking the Right Transition Strategy by Michael D Watkins on HBR

// The First 90 Days by Michael D Watkins

// Zero Click Research by SparkToro

// The New Facts About Your Owned Media Strategy by Robert on the CMI Blog

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo - our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Star Man by David Bowie on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

248 episoder

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