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068 - David Wachs of Handwrytten
Manage episode 272568422 series 2425332
You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David created Handwrytten, which uses robots holding actual pens to automate handwritten notes at scale. Was it a good bet? 300% annual growth says yes. And what does David have to teach you? Handwrytten wasn’t his first venture, but he learned a lot about addressing customer needs along the way.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
112 episoder
Manage episode 272568422 series 2425332
You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David created Handwrytten, which uses robots holding actual pens to automate handwritten notes at scale. Was it a good bet? 300% annual growth says yes. And what does David have to teach you? Handwrytten wasn’t his first venture, but he learned a lot about addressing customer needs along the way.
______
Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
112 episoder
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