Why Brand Affinity Tops Brand Awareness with Bolaji Oyejide of TestBox

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this episode, Eric speaks with Bolaji Oyejide, VP of Marketing at TestBox, a free self-serve platform that helps users test and compare multiple customer support software solutions and find the best one for their specific team. Bolaji has held many demand gen roles throughout his career, including serving as Director of Demand Gen at both MetaData and at Bevy.

During this fun, fast-paced chat, Eric and Bolaji talk about how branding is often defined as “anything that can’t be measured” - and why Bolaj thinks that’s a false narrative. He also discusses founding Oh Happy Day Marketing, and how his passion for comic books ultimately led to his own career today. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton

About Bolaji Oyejide, VP of Marketing at TestBox

Bolaji’s 20-year career has allowed him to hone Classical Branding at Procter & Gamble, Software Branding at IBM, SaaS Marketing at Red Hat, Data-Driven Demand Gen at Metadata, and Human Storytelling at Brave Young Heroes. Now at TestBox, he helps companies take the pain out of the search for the right software, providing instant access to live products they can play with side-by-side. No more slides, sales pitches, demos, or unfulfilled promises.

Connect with Bolaji: https://www.linkedin.com/in/bolaji/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

58 episoder

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation