Make Marketing a Profit Center with Jason Kramer

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this new episode, Eric chats with Jason Kramer, Founder and CEO of Cultivize. Jason worked in marketing for 25 years before founding his agency, which he launched after seeing many wholesalers, distributors, online retailers, service providers, and manufacturers lose potential revenue due to problematic holes in their funnel.
The goal of Cultivize is to solve this all-too-common problem by educating and coaching people to better learn the process and master the technology.
“A lot of businesses don’t have a succinct process and technology platform in place to nurture and educate their prospects through their buying journey. It’s a known fact that it’s far more cost-effective to nurture your current pipeline than to spend money on capturing new leads. Over the last 10 years, marketing automation and CRM platforms have risen to prominence by enabling sales teams to become significantly more efficient and effective when this technology becomes part of their daily toolbox.” – Jason Kramer
Jason, who has used SharpSpring for 11 years and is a Platinum Certified SharpSpring Consultant, talks with Eric about everything from customer retention tips, to the issues with attribution, to why podcasts are growing in popularity today, and much more. Check it out!
About Eric Stockton, VP of Demand Gen at SharpSpring:
An internet marketing, eCommerce, lead gen, publishing, and online media expert, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Jason Kramer, Founder and CEO of Cultivize:
At Cultivize, Jason specializes in helping B2B & D2C companies retain customers, grow repeat business and improve email engagement while systemizing sales and marketing processes.
Connect with Jason: https://www.linkedin.com/in/jasonleighkramer/
For more information & To connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

58 episoder

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation