Sales and Marketing Really Can Get Along with David “Ledge” Ledgerwood

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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Having trouble integrating your sales and marketing teams? In this episode of Digital Marketing Swipe File, Eric Stockton welcomes David “Ledge” Ledgerwood to talk about how to align your sales and marketing teams so that you can optimize your efficiency and increase your impact and revenue. He shares his candid thoughts on challenges and opportunities marketers and sales teams experience, emphasizing a big problem in the organizational structure of marketing and sales, along with simple strategies for integrating sales and marketing in your company.
“Sales, for sure, is one of the single biggest sources of data for a marketing team but very few of them actually have conversations.” - Eric
Tune in to gain insight into how Ledge’s company, Add1Zero, went from $300K to $5M as a lead-to-close sales company for B2B tech companies. Plus, Ledge and Eric shed light on what you need to know about the key difference between sales and marketing interactions.
About Eric Stockton, VP of Demand Generation, Constant Contact:
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3M+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About David "Ledge" Ledgerwood, Managing Partner, Add1Zero:
A Managing Partner at Add1Zero where their team provides lead-to-close sales execution for tech-enabled B2B services companies ready to leap from 6 to 7 digits of revenue. Ledge is also a co-host of the Leaders of B2B podcast.
Connect with Ledge: https://www.linkedin.com/in/davidledgerwood
Learn more about Add1Zero: https://www.add1zero.co
Listen to Leaders of B2B podcast: https://www.leadersofb2b.com
For more information & To connect with us:
Visit our website: https://www.sharpspring.com/ads
Have a question? Email us: dmsf@ads.sharpspring.com
Follow us on LinkedIn: https://www.linkedin.com/company/sharpspringads
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com/ads.
Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhD...

58 episoder

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation