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RFG 31 | Understanding Creative Trends in Marketing and Advertising with Maurice 'Rizz' Wangalachi
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Ever wondered what goes on behind the scenes of some of Kenya’s most impactful advertising campaigns? In this episode, we dive deep into the world of creativity, marketing, and the art of storytelling. How do brands like Airtel and Ogilvy craft messages that resonate with millions? And what role does culture play in shaping those stories? Today, we're peeling back the curtain with an industry veteran who has been at the forefront of creative innovation for over two decades.
I’m joined by Maurice ‘Riz’ Wangalachi, a Creative Director at Ogilvy Kenya. We explore his journey, the challenges of balancing client needs with consumer desires, and how Kenyan advertising is standing tall on the global stage. Get ready for an insightful discussion packed with creative gems, from the role of AI in marketing to why being authentically Kenyan matters now more than ever.
Episode Highlights:
[2:10] - Maurice shares the story behind his nickname, "Riz"
[8:45] - What exactly does a Creative Director do? Maurice breaks down the role.
[15:22] - Creative trends in 2023: The rise of AI and cross-cultural thinking.
[22:34] - The resurgence of Kenyan identity in advertising and the importance of embracing Kenyan culture.
[32:50] - Behind the scenes of the award-winning Airtel Tubonge ad and how it resonated with audiences.
[41:00] - How Airtel Kenya’s challenger brand status influences their creative approach.
[48:15] - The importance of making your brand experience user-friendly and clear.
[56:05] - Reflections on the Digital and Technology Week and the future of digital advertising in Kenya.
Links & Resources:
- Maurice Wangalachi on [LinkedIn](https://www.linkedin.com/in/maurice-rizz-wangalachi-145a354/
- Airtel Kenya: [Airtel Tubonge Ad](https://www.youtube.com/watch?v=i6kRN_qLkGU)
- Ogilvy Kenya Website: https://ogilvy.africa/
- Digital and Technology Week: [Event Recap](https://digitalandtechnologyweek.com/)
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