How to Optimise Your LinkedIn Profile for More Views, Connections, and Clients | Polly Peart Tips

Rethink What Matters

Polly Peart highlights how a well-optimised LinkedIn profile can attract the right clients, boost visibility, and convert opportunities into meaningful connections. She stresses the importance of two key sections: the headline and the about section.

The headline is your first impression, often appearing when you engage with others’ posts or when someone views your profile. With just 20-25 words, it’s your opportunity to communicate what you do, who you are, and what makes you unique. Polly advises tailoring your headline to resonate with your target audience. For example, her headline, “Social media consultant specialising in property, construction, and design sectors,” is clear and concise, instantly informing prospects about her niche expertise. Including a call to action—like “Visit my website” or “Subscribe to my newsletter”—further directs visitors toward taking the next step, whether it’s exploring your services or reaching out directly.

From an SEO perspective, Polly explains that the headline, services section, and about section work together to enhance your profile’s discoverability. Keywords relevant to your industry—such as “construction,” “project management,” or “social media consultant”—should be strategically woven throughout these areas. This helps your profile rank higher in LinkedIn searches, increasing the chances of being found by the right people.

The about section is another essential part of your profile but is often underutilised. Rather than simply pasting your career history or website copy, Polly recommends focusing on what your ideal client wants to know. Use this space to highlight the problems you solve, the unique value you provide, and the benefits of working with you. By adopting a client-first approach and integrating keywords, your about section can both engage and inform, making it a powerful tool for connection and conversion.

Ultimately, Polly emphasises that consistent, customer-focused messaging across your LinkedIn profile strengthens your professional presence. By clearly communicating your expertise, aligning your profile with your target audience, and guiding visitors toward action, you can turn casual visits into meaningful business opportunities.