The Surprising Impact of Increasing Service Fees in Real Estate | Rethink Real Estate S3 Ep. #83

Rethink Real Estate

In this compelling episode of 'Rethink Real Estate,' host Ben Brady delves into the transformative power of strategic pricing within the auction sector of the real estate industry. Discover the pivotal decisions that led to doubling the auction fees and the surprising impact this had on client perceptions and business growth. Ben shares his firsthand experience and insights on how adjusting fees can significantly enhance the perceived value of services offered, thereby influencing client trust and commitment. Throughout the episode, Ben explains the psychology behind pricing strategies and their direct correlation with client engagement and satisfaction. He also discusses the broader implications of these strategies on business development and market positioning. Learn from an in-depth discussion about leveraging strategic pricing to not only meet but exceed client expectations, and how these tactics have reshaped the dynamics within his auction business. Timestamps guide you through key discussions on the importance of valuing your services appropriately, the reaction from clients, and the ultimate results on business performance. Timestamps & Key Topics: [00:00:00] - Introduction to Strategic Pricing in Real Estate [00:01:29] - Decision to Increase Auction Fees: A Case Study [00:02:34] - Client Reactions to Fee Increases and Impact on Business [00:04:09] - Explaining the Value Behind Fee Adjustments to Clients [00:06:29] - Lessons Learned and Tips for Real Estate Professionals 🔗 Related Resources Below: 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions Subscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us and our guest!