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Navigating the Cookie Apocalypse: Solutions for Retail Media from Jack Johnson of Ocado Retail
Manage episode 394651084 series 3505701
Innehåll tillhandahållet av Stuart Adamson and Platform 195. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Stuart Adamson and Platform 195 eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195.
Today's special guest is Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail. Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies.
Some additional topics that we cover include:
- Ocado’s media offerings for brands
- The need for a true offsite proposition
- The value of first-party data in a post-cookie world
- A beyond visual range look at retail media
Jack is a retail media professional and a commercially orientated business leader. Before Ocado, he spent over six years at Dunnhumby where he built his retail media toolkit and expertise. At Ocado Retail, he works with the biggest businesses across the industry, while advocating collaboration between the stakeholders.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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