Ep 40 | How to Build the #21 Mega Team in the Nation | with Keri Shull

Reside Platform Podcast

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/

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In this video, co-founders of Reside Platform Nick McLean and Preston Guyton sit down with Keri Shull.

Keri Shull, a charismatic public speaker and mother of four, is a successful entrepreneur known for scaling multiple businesses. As the founder of the Keri Shull Team, the top-selling real estate team in the D.C., Maryland, and Virginia area, she holds the #21 spot nationally for overall volume. Keri is also a respected contributor to Forbes, Business Insider, Money, and Entrepreneur, focusing on entrepreneurship and goal achievement. Co-founding HyperFast Agent in 2018, Keri provides life-changing training and coaching to real estate professionals through this online community.

In this episode, join us as Keri, the visionary entrepreneur, peels back the layers of her remarkable journey in building the 21st mage team in the U.S. Discover the pivotal moments that led her to grow her team and the strategic decisions guided by a meticulous cost/life analysis.

Keri delves into the core of her success philosophy, emphasizing the importance of focusing on strengths and outsourcing tasks that aren't aligned with them, particularly the intricacies of bookkeeping. Learn how her strategic mindset paved the way for an impressive business trajectory.

The conversation shifts to Keri's lead generation and conversion strategies, where she unveils the secrets behind her methodology of "relentless follow up" and her consumer-focused approach. Gain insights into the early lead generation sources she initially overlooked and the top-performing channels with the best ROI.

In an enlightening discussion, Keri, Preston, and Nick explore the concept of holding up the mirror and taking responsibility for course corrections. Uncover Keri's meticulous process of studying her CRM to identify missed opportunities and implementing fixes for sustained success.

The episode takes a personal turn as Keri shares her profound sense of accountability for her entire team, illustrating how this approach minimizes losses. Dive into Keri's motivations that drive both her personal and professional life, and gain a deeper understanding of her team structure and training methodologies, including the transformative power of repetition and her unique "Hot Potato Roleplay" technique.

Don't miss this episode filled with actionable insights and Keri's invaluable wisdom that has propelled her to the forefront of entrepreneurial success.

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Don't forget to subscribe! - - - @resideplatform

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VIDEO CONTENTS:

00:00 Introduction

01:30 Why Keri’s Team is #21 in the Nation

10:35 Keri’s Winning Lead Generation and Conversation Strategy

22:50 Holding Up The Mirror

30:86 Motivation & Training Techniques

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Show Notes:

Follow Keri on Instagram!

@thekerishull