#171: How to Defend Your Brand | Shevelle McPherson

Red Beard Radio with Brian Keith

Innehåll tillhandahållet av Brian Keith and Brian 'Red Beard' Keith. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Keith and Brian 'Red Beard' Keith eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

2y ago 19:43

MP3•Episod hem

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 06:01 (10M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

214 episoder

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith