Transaction-fee brokerage leader on how they refocused recruiting

RealTrending

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10M ago 34:28

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In this episode of the Real Trending Podcast, Tracey Velt interviews Steven Barks, the president and COO of Worth Clark Realty, a transaction fee brokerage. When Barks joined the company, they had 5 licensed salespeople. Now, they have 1,200.

Barks talks about myths about transaction fee services and explains how a focus on recruiting the right agent has helped the brokerage break even in the difficult 2023 housing market. They also explore the use of AI in real estate and the opportunities for brokerage leaders in the industry. Steven shares his aha moment and the lessons he has learned in running a RealTrends 500 brokerage.

Here's a glimpse of what you'll learn:

Worth Clark Realty offers a flexible, transaction fee business model that allows agents to vary their service offerings and charge their clients accordingly.
The use of AI in real estate is growing, but the adoption rate among agents is still relatively low. However, tools like AI writing assistants can help agents save time and improve their marketing efforts.
Brokerage leaders should focus on providing value to their agents and helping them understand the unique value they offer to clients. Building strong relationships and communication with agents is key to success.
The future of Worth Clark Realty involves expanding their market footprint, exploring alternative ways to represent clients, and continuing to provide value to their agents through tools and services.

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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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