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Innehåll tillhandahållet av Deirdre Gilmore and PSM Show. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Deirdre Gilmore and PSM Show eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Episode 257 - Good Research

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Manage episode 380373479 series 1054248
Innehåll tillhandahållet av Deirdre Gilmore and PSM Show. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Deirdre Gilmore and PSM Show eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and resources to get started. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping strategy for professional service firms. Through research, fractional CMO and strategy, she is known as a change agent, tackling challenges with implementation at a scale her clients can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently." Sarah served as President of SMPS Dallas, Now North Texas in 2021-2022 and currently serves as Secretary for the SMPS Foundation. Resources: https://theflamingoproject.com/market-research-and-growth/ https://theflamingoproject.com/what-is-market-research-market-research-for-aec/ https://cart.smps.org/store/the-neuropsychology-of-influence-and-decision-making/852 Music by RomanSenykMusic on Pixabay. www.pixabay.com
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101 episoder

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Manage episode 380373479 series 1054248
Innehåll tillhandahållet av Deirdre Gilmore and PSM Show. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Deirdre Gilmore and PSM Show eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and resources to get started. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping strategy for professional service firms. Through research, fractional CMO and strategy, she is known as a change agent, tackling challenges with implementation at a scale her clients can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently." Sarah served as President of SMPS Dallas, Now North Texas in 2021-2022 and currently serves as Secretary for the SMPS Foundation. Resources: https://theflamingoproject.com/market-research-and-growth/ https://theflamingoproject.com/what-is-market-research-market-research-for-aec/ https://cart.smps.org/store/the-neuropsychology-of-influence-and-decision-making/852 Music by RomanSenykMusic on Pixabay. www.pixabay.com
  continue reading

101 episoder

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