Episode 257 - Good Research

PSM: Professional Services Marketing

Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and resources to get started. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping strategy for professional service firms. Through research, fractional CMO and strategy, she is known as a change agent, tackling challenges with implementation at a scale her clients can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently." Sarah served as President of SMPS Dallas, Now North Texas in 2021-2022 and currently serves as Secretary for the SMPS Foundation. Resources: https://theflamingoproject.com/market-research-and-growth/ https://theflamingoproject.com/what-is-market-research-market-research-for-aec/ https://cart.smps.org/store/the-neuropsychology-of-influence-and-decision-making/852 Music by RomanSenykMusic on Pixabay. www.pixabay.com