Episode 255 - Back To School With Marketing Plans PSM: Professional Services Marketing podcast

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Business Marketing Australia Brad Davidlecours Entwistle Image7 Imageseven Inbound Joshmiles Perth Professionalservices Scully Sculthorpe Strategy Deirdre Gilmore PSM Brand Communication Insight

Innehåll tillhandahållet av Deirdre Gilmore and PSM Show. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Deirdre Gilmore and PSM Show eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

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Episode 255 - Back to School with Marketing Plans

1y ago 46:03

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MP3•Episod hem

Innehåll tillhandahållet av Deirdre Gilmore and PSM Show. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Deirdre Gilmore and PSM Show eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all. The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8 Music by RomanSenykMusic on Pixabay. www.pixabay.com

… continue reading

101 episoder

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Episode 255 - Back to School with Marketing Plans

PSM: Professional Services Marketing

published 1y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Deirdre Gilmore and PSM Show. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Deirdre Gilmore and PSM Show eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all. The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8 Music by RomanSenykMusic on Pixabay. www.pixabay.com

… continue reading

101 episoder

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