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EP#02 Alexandra Tachalova on relationship-based link building
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Innehåll tillhandahållet av Growth Gorilla. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Growth Gorilla eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Main Takeaways
- Backlinks are not the number one ranking factor but they are still important for improving organic traffic and business growth.
- Meaningful links that can move the needle are hard to build and often require outsourcing.
- Domain rating or authority is just a vanity metric and not a reliable metric for link building.
- Choosing the wrong page to build a link is a basic mistake that happens due to carelessness or lack of awareness.
- Page and domain relevancy are crucial in link building to avoid creating a wrong backlink profile.
- Measuring return on investment for clients is a challenging question. They are shifting towards being results-oriented and trying to grow organic traffic for clients.
- In the B2B decision-making process, there are a lot of touches, making it difficult to attribute results to specific actions.
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