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Innehåll tillhandahållet av Wes Bush. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Wes Bush eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Episode 4: The Product-Led Playbook: Decide What to Give Away vs. What to Monetize

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Manage episode 447469273 series 2844195
Innehåll tillhandahållet av Wes Bush. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Wes Bush eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.

In today’s episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.

He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.

Key Highlights:

  • 1:14: What makes an intentional free model
  • 2:12: Case study: Tettra’s switch to freemium
  • 3:17: Key benefits of the DEEP framework
  • 6:40: How to build user trust with value
  • 11:20: Practical steps to define your beginner level
  • 22:05: The PCR test for finding solutions
  • 32:06: Understanding opt-in and opt-out models

You can buy The Product-Led Playbook here.

  continue reading

246 episoder

Artwork
iconDela
 
Manage episode 447469273 series 2844195
Innehåll tillhandahållet av Wes Bush. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Wes Bush eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.

In today’s episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.

He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.

Key Highlights:

  • 1:14: What makes an intentional free model
  • 2:12: Case study: Tettra’s switch to freemium
  • 3:17: Key benefits of the DEEP framework
  • 6:40: How to build user trust with value
  • 11:20: Practical steps to define your beginner level
  • 22:05: The PCR test for finding solutions
  • 32:06: Understanding opt-in and opt-out models

You can buy The Product-Led Playbook here.

  continue reading

246 episoder

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