Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Innehåll tillhandahållet av Princeton Alumni Weekly. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Princeton Alumni Weekly eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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PAWcast: How to Make People Care About Climate Change
MP3•Episod hem
Manage episode 413998246 series 1192929
Innehåll tillhandahållet av Princeton Alumni Weekly. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Princeton Alumni Weekly eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?
…
continue reading
136 episoder
MP3•Episod hem
Manage episode 413998246 series 1192929
Innehåll tillhandahållet av Princeton Alumni Weekly. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Princeton Alumni Weekly eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?
…
continue reading
136 episoder
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