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Episode 17: How the mind of Gen Z is key to unlocking success in today’s Scrollable Economy
Manage episode 346872344 series 3107625
Innehåll tillhandahållet av Eric Bowe. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Eric Bowe eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Gen Z’s is barraged with 10,000 pieces of information every day. The deluge of information causes a Poverty of Attention and they have little patience for irrelevant information. In their world, information and ads are one second away getting swiped. This is the scrollable economy. Everyone has the control of their information feed and they can swipe it, skip it, or ignore it. The challenge for markers is how do you stop the swipe.
In this podcast, I reveal research on what makes Gen Z’s mind work and why you should care. I will discuss how academics have been dealing with this Poverty of Attention for years, and what they recommend doing. Finally, I will talk about several solutions to stop the swipe of the Gen Z’er.
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