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Episode 11: How we shop Amazon Prime Day

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Innehåll tillhandahållet av Eric Bowe. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Eric Bowe eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Amazon’s Prime Day is upon us, again. There is plenty of chatter out there on great deals, how to shop Prime Day, and how other retailers are trying to take advantage of Amazon’s big day, but very little on how (and who) Prime Day is affecting. The goal of this podcast is to look at 5 Why’s behind Prime Day including:

  • How the true Deal Seekers approaches Prime Day.
  • What shopper typologies does it appeal to (and which could care less)
  • A comparison and contrast between Prime Day and Black Friday
  • Prime Day’s impact on the Back to School Shopper
  • Has Prime Day become a ritual yet? If so, for who?

In addition to the 5 Why’s, I will discuss the future of Prime Day based on shopping behaviors and trends from Amazon’s brand actions. Specifically looking at their fight with Google to own the Smart Home and with Walmart to increase the share of the Deal Seekers in the retail marketplace.

Links from the podcast:

  continue reading

18 episoder

Artwork
iconDela
 
Manage episode 346872350 series 3107625
Innehåll tillhandahållet av Eric Bowe. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Eric Bowe eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Amazon’s Prime Day is upon us, again. There is plenty of chatter out there on great deals, how to shop Prime Day, and how other retailers are trying to take advantage of Amazon’s big day, but very little on how (and who) Prime Day is affecting. The goal of this podcast is to look at 5 Why’s behind Prime Day including:

  • How the true Deal Seekers approaches Prime Day.
  • What shopper typologies does it appeal to (and which could care less)
  • A comparison and contrast between Prime Day and Black Friday
  • Prime Day’s impact on the Back to School Shopper
  • Has Prime Day become a ritual yet? If so, for who?

In addition to the 5 Why’s, I will discuss the future of Prime Day based on shopping behaviors and trends from Amazon’s brand actions. Specifically looking at their fight with Google to own the Smart Home and with Walmart to increase the share of the Deal Seekers in the retail marketplace.

Links from the podcast:

  continue reading

18 episoder

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