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Innehåll tillhandahållet av Jan Richardson and Global Results Communications. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jan Richardson and Global Results Communications eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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PR at the Speed of Startups with Michael Stern

26:29
 
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Manage episode 426912219 series 3237790
Innehåll tillhandahållet av Jan Richardson and Global Results Communications. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jan Richardson and Global Results Communications eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.


Key Takeaways:

- Why startups need PR that moves quickly

- The problems with guaranteed media

- How Michael moved from news to PR


Episode Timeline:

1:10 Tod asks Michael for betting advice

2:45 How Michael transitioned from news to PR

4:15 The mental anguish of keeping up with headlines

5:15 Why Michael decided to get into the startup space

6:45 PR agencies for startups must be nimble

7:45 Media training for startups

9:00 The importance of selling emotion

11:45 Why is the PR industry behind the times?

15:00 Headstart is built on speed

17:00 Michael is skeptical of guaranteed media

20:00 Michael's favorite success stories

23:30 The importance of going against the grain


This episode’s guest:


Michael Stern on LinkedIn

Headstart on LinkedIn

Headstart's website


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episoder

Artwork
iconDela
 
Manage episode 426912219 series 3237790
Innehåll tillhandahållet av Jan Richardson and Global Results Communications. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jan Richardson and Global Results Communications eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.


Key Takeaways:

- Why startups need PR that moves quickly

- The problems with guaranteed media

- How Michael moved from news to PR


Episode Timeline:

1:10 Tod asks Michael for betting advice

2:45 How Michael transitioned from news to PR

4:15 The mental anguish of keeping up with headlines

5:15 Why Michael decided to get into the startup space

6:45 PR agencies for startups must be nimble

7:45 Media training for startups

9:00 The importance of selling emotion

11:45 Why is the PR industry behind the times?

15:00 Headstart is built on speed

17:00 Michael is skeptical of guaranteed media

20:00 Michael's favorite success stories

23:30 The importance of going against the grain


This episode’s guest:


Michael Stern on LinkedIn

Headstart on LinkedIn

Headstart's website


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episoder

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