GenAI Pricing: Hype Or High-Stakes Game Changer? PPS Pricing podcast

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GenAI Pricing: Hype or High-Stakes Game Changer?

6d ago 32:03

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Innehåll tillhandahållet av The Professional Pricing Society. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Professional Pricing Society eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI opportunities, practitioners should consider: (1) untapped unstructured data sources for price decisions; (2) areas for content automation to enhance pricing; (3) uses for engaging chatbots to improve pricing processes.

Stephanie Yee is a Partner at Bain & Company, where she exclusively serves clients on the topics of pricing and profitability. She has led multiple successful pricing transformation programs and is a former pricing and sales senior executive at a Fortune 75 company. She has published and spoken extensively on the topic of Pricing. Stephanie holds a Management Information Systems degree from Texas A&M University.

… continue reading

69 episoder

#Business #The Professional Pricing Society

Artwork

GenAI Pricing: Hype or High-Stakes Game Changer?

PPS Pricing Podcast

15 subscribers

published 6d ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av The Professional Pricing Society. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Professional Pricing Society eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI opportunities, practitioners should consider: (1) untapped unstructured data sources for price decisions; (2) areas for content automation to enhance pricing; (3) uses for engaging chatbots to improve pricing processes.

Stephanie Yee is a Partner at Bain & Company, where she exclusively serves clients on the topics of pricing and profitability. She has led multiple successful pricing transformation programs and is a former pricing and sales senior executive at a Fortune 75 company. She has published and spoken extensively on the topic of Pricing. Stephanie holds a Management Information Systems degree from Texas A&M University.

… continue reading

69 episoder

#Business #The Professional Pricing Society

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