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#29: The Secret to Organic Podcast Growth with Skip Wilson
Manage episode 426771312 series 3551766
Innehåll tillhandahållet av Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode Summary
In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore effective strategies for growing a podcast audience. Joined by guest Skip Wilson, they dive into both organic and paid methods to attract and retain listeners.
Three Key Takeaways
- Leverage Quality Guests: Featuring guests with significant followings can organically boost your podcast's reach. Guests often promote their appearances, introducing your podcast to their audience, which can lead to increased downloads and followers.
- Optimize for Organic Growth: Use SEO strategies to enhance discoverability. This includes keyword-rich titles, detailed show notes, and transcripts. As platforms like Apple start transcribing podcasts, having well-optimised content becomes even more crucial for improving rankings and attracting organic traffic.
- Implement Targeted Paid Media:Utilize targeted advertising on platforms like LinkedIn and Spotify to reach specific audiences. Paid media can offer quick returns on investment if campaigns are well-targeted and focused on clear call-to-action objectives, such as inviting guests or attracting new listeners. Combining email outreach with social media retargeting can amplify the effectiveness of these ads.
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