How to fix your concerts and marketing, with Ruth Hartt

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National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…

för 2 år sedan 50:54

MP3•Episod hem

1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences
5:37 How “The Art of Gathering” redefines the purpose of our concerts
9:45 "Jobs to be Done" Theory and its radical implications for arts marketing
22:07 New marketing examples for arts organizations
24:33 Why unspoken concert etiquette is anti-diversity
33:28 Ego-Centric Marketing and how to fix our message
42:00 What has Ruth changed her mind about?
44:04 Closing: Plugs, Hidden Gem, and Billboard

Find this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. If you’re in the market for a new baton, use our promo code “PodiumTime” at Pagubatons.com for 20% off your first order.

Support the show

Kapitel

1. How to fix your concerts and marketing, with Ruth Hartt (00:00:00)

2. Why classical music organizations are struggling and how Ruth is helping build back audiences (00:01:47)

3. How "The Art of Gathering" redefines the orchestra's purpose (00:05:37)

4. "Jobs to be Done" Theory and its radical implications for arts marketing (00:09:45)

5. New marketing examples for arts organizations (00:22:07)

6. Why unspoken concert etiquette is anti-diversity (00:24:33)

7. Ego-Centric Marketing and how to fix our message (00:33:28)

8. What has Ruth changed her mind about? (00:42:00)

9. Closing: Plugs, Hidden Gem, and Billboard (00:44:04)

139 episoder

#Theater #Podium Time #Arts #Symphony #Orchestra #Choir #Choral #Conducting #Score Study #Music #Conductors #Classical Music #Bands #Orchestral

Podium Time

How to fix your concerts and marketing, with Ruth Hartt

Podium Time

published för 2 år sedan

Dela

MP3•Episod hem

1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences
5:37 How “The Art of Gathering” redefines the purpose of our concerts
9:45 "Jobs to be Done" Theory and its radical implications for arts marketing
22:07 New marketing examples for arts organizations
24:33 Why unspoken concert etiquette is anti-diversity
33:28 Ego-Centric Marketing and how to fix our message
42:00 What has Ruth changed her mind about?
44:04 Closing: Plugs, Hidden Gem, and Billboard

Support the show

Kapitel

1. How to fix your concerts and marketing, with Ruth Hartt (00:00:00)

2. Why classical music organizations are struggling and how Ruth is helping build back audiences (00:01:47)

3. How "The Art of Gathering" redefines the orchestra's purpose (00:05:37)

4. "Jobs to be Done" Theory and its radical implications for arts marketing (00:09:45)

5. New marketing examples for arts organizations (00:22:07)

6. Why unspoken concert etiquette is anti-diversity (00:24:33)

7. Ego-Centric Marketing and how to fix our message (00:33:28)

8. What has Ruth changed her mind about? (00:42:00)

9. Closing: Plugs, Hidden Gem, and Billboard (00:44:04)

139 episoder

#Theater #Podium Time #Arts #Symphony #Orchestra #Choir #Choral #Conducting #Score Study #Music #Conductors #Classical Music #Bands #Orchestral

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Ruth Hartt is an arts marketing genie! Join us to discuss how we can fix our concerts and our marketing to be more welcoming to the outsiders that we desperately need. Insider audiences are too small, and we don't know how to attract classical music outsiders to our concerts. So how do we get new people to listen to classical music? Through "The Art of Gathering" and "Jobs to Be Done Theory," Ruth Hartt has developed principles for attracting, welcoming, and changing new audiences for the better. 1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences 5:37 How “The Art of Gathering” redefines the purpose of our concerts 9:45 "Jobs to be Done" Theory and its radical implications for arts marketing 22:07 New marketing examples for arts organizations 24:33 Why unspoken concert etiquette is anti-diversity 33:28 Ego-Centric Marketing and how to fix our message 42:00 What has Ruth changed her mind about? 44:04 Closing: Plugs, Hidden Gem, and Billboard Find this and all other episodes at PodiumTimePod.com . Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter , and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod . If you’re in the market for a new baton, use our promo code “PodiumTime” at Pagubatons.com for 20% off your first order. Support the show…

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Building audience diversity is not about PR programs, Black History Month concerts, or playing diverse composers on a few programs. It's about not reducing an entire population in our community to the color of their skin. Building audience diversity is about realizing that "diversity" is more nuanced. It's about realizing that we connect by building relationships. It's about not Expensive PR campaigns that attract diverse audiences to a single concert (if at all). These don't result in lasting change because diverse audiences don't feel welcome in our art form. They may know that we are having a concert, but they do not care. Even the fact that we refer to diverse audiences as "they" in these paragraphs makes it clear that this discussion is long overdue. Today, we talk with Jeri Lynne Johnson about her consulting work with DEI Arts Consulting and how they take classical music organizations through the process of understanding diversity. She shares why standard "diversity" programs aren't effective, what actually motivates diverse audiences to attend events, and how telling diverse stories in the arts is the key to equity and inclusion for the rest of our culture. Learn more about Jeri Lynne at JeriLynneJohnson.com , DEI Arts Consulting at DEIArtsConsulting.com, and the Black Pearl Chamber Orchestra at BlackPearlCO.org. 00:00 Intro 01:30 Jeri's DEI Arts Consulting practice and why diversity consulting is not about a one-time fix 03:14 Redefining "Diversity" and what organizations, especially classical music organizations, get wrong about diversity, equity, and inclusion. 10:22 Diversity beyond race and building relationships with your community 18:44 Black Pearl Chamber Orchestra: how it developed from a need to engage audiences of color and change what orchestras were offering. 23:56 The importance of diversity on the stage and the role it plays in the diversity of the audience 27:19 Closing and Plugs Connect with us on Facebook, Twitter , and Instagram at @PodiumTimePod. Continue the conversation in our Facebook Group, the Podium Time Inner Circle . Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod . Support the show…

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