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What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
Manage episode 430355515 series 3555563
Innehåll tillhandahållet av John Tyreman. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av John Tyreman eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Writing a book for your consulting business? Use a podcast for research.
When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors.
In this conversation, we cover:
- Rapid-fire questions to break it open
- How people can be a differentiator for firms
- Podcast origin: from The Green Apple to What's Your And?
- Behind the scenes
- Personal and professional impact
- The future of What's Your And?
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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