Mastering PR in 2023: Trends, Myths, and Skills You Need to Succeed

Podcast & Amplify

In this episode, we explore why earned media is such a critical component of building visibility for your business and the PR trends you need to be aware of in 2023.

Our guest, Gloria Chou, Small Business PR Coach is debunking common PR myths and sharing the five essential skills you need to succeed in PR. She also explains how to turn your business into a newsworthy angle to get reach, tips on finding trends and using the "magic of threes" to create powerful messaging, and how she’s helping to dismantle the narrative around what an entrepreneur looks like and how her approach gets around the inherent privilege and access that BIPOC, WOC don’t have.

Tune in to this episode to learn everything you need to know about mastering PR in 2023 and taking your business to the next level.

WE ALSO TALK ABOUT…

• How to make sure you’re the right fit for the podcast.

• The worst way to try to get on podcast.

• The two ways to increase your chances of getting ‘yeses’.

• The most important thing to include in your pitch.

• How to prepare for your interview.

• How to share your offer organically.

MORE ABOUT GLORIA CHOU

Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 40+ podcasts.

For more resources go to www.podcastandamplify.com.

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