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PlayAbly Podcast Episode 3: Beating Algorithm Changes and Optimizing Paid Social Ads
Manage episode 444051763 series 3603400
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In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and uncover the reasons behind the recent downturn in ad performance that many ecommerce brands are facing.
Ray shares valuable insights on the common mistakes businesses make when running ad campaigns—especially small and mid-sized brands—and offers actionable advice on how to navigate the challenges of over-optimizing, dealing with algorithm fluctuations, and producing quality creatives. We also discuss the growing importance of playable ads, which offer a fresh, engaging alternative to traditional ad formats, especially for ecommerce brands looking to stand out.
Tune in to learn how to stay ahead of the competition, leverage user-generated content, and run data-driven campaigns that align with today's algorithm-driven ad platforms.
For more on how to level up your ecommerce business with innovative ad strategies, visit PlayAbly.ai.
Welcome to the PlayAbly Podcast! This episode is brought to you by PlayAbly Ads, where we turn your marketing into an interactive, game-based experience that engages customers and boosts conversions. And here’s something special—mention this podcast when you book a free demo on our website, and you’ll get your first month free! Visit playably.ai to learn more and schedule your demo.
Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly turns your website into an interactive experience that drives results. Don’t forget, mention the podcast during your free demo, and get your first month free! Book now at playably.ai
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
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