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PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets
Manage episode 441851760 series 3603400
Innehåll tillhandahållet av PlayAbly. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av PlayAbly eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives, and how gamification transforms passive fans into active participants.
Tune in as we examine how Taylor’s challenge reflects broader trends in marketing and customer engagement. Learn more about gamification at Playably.ai.
Get your first month of PlayAbly free by mentioning this podcast during your free demo.
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
15 episoder
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