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SparkLoop and beehiiv Go To War on Twitter
Manage episode 396363865 series 3320541
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The newsletter world stopped being polite and started getting real this week, and TBH this is the moment Adam’s been waiting for his whole life.
He breaks down the Twitter feud between SparkLoop’s Lewis Nicholls and beehiiv’s Tyler Denk, which ended with Tyler responding, “Didn’t you sell your failed company in a fire sale?” to the SparkLoop Co-Founder’s tweet about their closed recommendation ESP network.
Who’s right and who’s wrong? And is SparkLoop’s bully strategy ultimately doomed to fail?
Tune in to find out why Adam thinks both need to pay heed to the lessons that past clickbait farms like BuzzFeed have taught us about improving metrics at the risk of creating inevitable churn and why focusing less on industry beef and more on quality over quantity in the newsletter industry is at a critical boiling point.
View the Twitter beef here.
Want to get into it further?
Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
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