#8 Launch And Learn With Jim Partner Peppered: A Food And Beverage Marketing podcast

Artwork

Business Peppered A Food And Beverage Marketing Beverage Marketing Peppered A Food

Innehåll tillhandahållet av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Peppered: A Food and Beverage Marketing Podcast « »
#8 Launch and Learn with Jim Partner

6y ago 40:36

Dela

MP3•Episod hem

Innehåll tillhandahållet av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product. “Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the food or beverage space. We discussed: • Why most new product launches fail • Why launching a food or beverage product is so different than other sector • The right research • Brand development • Your brand story • Gaining distribution • Consumer support • The retailers’ role in this process

… continue reading

20 episoder

#Business #Peppered A Food And Beverage Marketing #Beverage Marketing #Peppered A Food

Artwork

#8 Launch and Learn with Jim Partner

Peppered: A Food and Beverage Marketing Podcast

published 6y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product. “Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the food or beverage space. We discussed: • Why most new product launches fail • Why launching a food or beverage product is so different than other sector • The right research • Brand development • Your brand story • Gaining distribution • Consumer support • The retailers’ role in this process

… continue reading

20 episoder

#Business #Peppered A Food And Beverage Marketing #Beverage Marketing #Peppered A Food

Alla avsnitt

×

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

Lyssna på 500+ ämnen

Lyssna på det här programmet medan du utforskar