Marketing Dynamics Pearson Education Marketing Podcasts podcast

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Higher Education Marketing Pearson Education Podcasting Education

Innehåll tillhandahållet av Pearson Education. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Pearson Education eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Pearson Education Marketing Podcasts « »
Marketing Dynamics

15+ y ago 12:57

Dela

Innehåll tillhandahållet av Pearson Education. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Pearson Education eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

Artwork

Marketing Dynamics

Pearson Education Marketing Podcasts

published 15+ y ago

Dela

Innehåll tillhandahållet av Pearson Education. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Pearson Education eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

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