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Why 'Selling Fun' in Marketing Isn't Just for Swim Schools | Ep 52
Manage episode 393333381 series 3545979
Innehåll tillhandahållet av Steve Cook and Dave Kozak, Steve Cook, and Dave Kozak. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Steve Cook and Dave Kozak, Steve Cook, and Dave Kozak eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this enlightening episode of the Paradigm Playbooks podcast, host Dave Kozak is joined by marketing aficionado Steve Cook. Together, they delve deep into the intricacies of modern marketing, emphasizing the importance of truly understanding your "why" and aligning it with customer desires. Steve sheds light on the art of selling experiences and values that resonate with customers while ensuring their core needs are met. The conversation further navigates the significance of targeted strategies, the power of customer segmentation, and the efficiency of a one-page marketing plan. Whether you're in youth sports, retail, tech, or any other industry, this episode offers a treasure trove of actionable insights and strategies to elevate your marketing game. Dive in and discover the roadmap to marketing success.
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Why 'Selling Fun' in Marketing Isn't Just for Swim Schools
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