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The Entrepreneur's Guide to Thriving in Sports Business with Christie Copeland | Ep 54
Manage episode 393333379 series 3545979
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Dive into the dynamic world of sports entrepreneurship with our latest episode of Paradigm Playbook. Join us as we explore Christie Copeland's unique journey from data analyst and part-time coach to becoming a thriving gym owner and savvy business seller. In our in-depth discussion, Christie shares the pivotal moments and strategic decisions that catapulted her business to success, including the sale of her gym just before a global crisis.
🎙️ Episode Highlights:
- Christie's transition from coaching to gym ownership and the strategic foresight that facilitated a timely sale.
- Financial wisdom for business owners, with a focus on understanding valuations and the significance of break-even analysis.
- The transformative impact of dedicated office hours on business growth and the unparalleled value of a personalized marketing approach.
We delve into the nuances of customer service in sports business, emphasizing proactive follow-ups and the potent effect of personal attention on customer acquisition. Christie's story is a masterclass in shifting from hands-on involvement to strategic growth, highlighting the importance of working on the business, not just in it.
Discover the psychological parallels between coaching and marketing, and why a deep understanding of your clients' needs is crucial. We share real-life experiences and the lessons learned, offering entrepreneurs at any stage invaluable insights on planning and implementing a robust marketing strategy.
📧 Share your thoughts at playbook@paradigmplaybook.com and join us to elevate your entrepreneurial game plan to championship levels!
#SportsEntrepreneurship #BusinessStrategy #CustomerLifetimeValue #MarketingMastery #GymOwnership #BusinessSaleSuccess
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