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The Way We're Built
Manage episode 459451418 series 3634860
Innehåll tillhandahållet av Vespucci. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vespucci eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Facing hard times in the early 1990s, Subaru of America is trying to understand who exactly buys their sturdy but drab brand of cars. That's when one marketing executive notices a peculiar niche in their focus groups—lesbian women. In the conservative corporate culture of Subaru, a group of marketing executives will try to turn the company's fortunes around through a secretive marketing campaign.
JOUNALIST: ALEX MAYYASI
EDITING: THOMAS CURRY
MUSIC, SCORING & SOUND-DESIGN: DOMINIC GOZO
VOICE: NESBA CRENSHAW
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