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Wendy Buchanan
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The secret to marketing your business is YOU! Hear from our guest in this episode on how to style your way to success.
About the guest: An award-winning licensed optician, Wendy is also an image consultant and optical sales trainer.
After a 10-year opticianry career, Wendy retired from the traditional brick and mortar optical shop and created a new mobile optical service; she launched Perceptions Eyewear in 1997 and never looked back!
Honored as a "Trailblazing Woman in Optical", Wendy designed the Spec Style system as her sales styling process to help her mobile eyewear boutique succeed. She went on to thrive by closing 99% of her eyewear styling consults and increasing multi-pair sales to 80%.
A serial entrepreneur, Wendy is the creative force behind Be Spectacular, a training company offering online courses and bespoke training for optical businesses world-wide.
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