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4. The Archaeology of Brand with Danny Brooks, Starbucks
Manage episode 294109237 series 2896372
Innehåll tillhandahållet av Kristin Deutmeyer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kristin Deutmeyer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Danny Brooks is a storyteller and a brand systems designer. He's worked for some iconic brands such as IDEO, Nestle, Suntory, and Starbucks.
During his professional adventure, Danny worked as a chef in Michelin-starred restaurants in Spain and California, a record producer, photographer, illustrator, entrepreneur, and writer. He even made a kids variety show about food—yes...with puppets and everything. In short, Danny is a modern-day polymath and finds great joy in the ambiguity and discomfort of learning new things.
In this conversation, Danny shares key insights on:
- Codifying a founder’s vision and the importance of creating a system to empower others that is inclusive, equitable, and fun
- Approaching transformation as an archaeologist, peeling back layers of culture, while respecting the legacy of a company, before embarking upon change
- Making sure that change, to be successful, is believable, relevant, and meaningful
12 episoder
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