Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Tractor Supply SVP Of Digital On Omnichannel Success, Org Design & Staying Agile | CommerceNext 2024
MP3•Episod hem
Manage episode 423389730 series 2106196
Innehåll tillhandahållet av Omni Talk Retail. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Omni Talk Retail eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this exclusive interview recorded live from the Ownit AI Studio at CommerceNext 2024, Rick Lockton, SVP of Digital at Tractor Supply Company, shares insights on navigating the challenges and opportunities of omnichannel retail. With a background in merchandising and over a decade of experience in digital product management, Rick discusses the importance of organizational design, incentives, and collaboration between digital and store teams. Rick shares his priorities for Tractor Supply, including improving site conversion, leveraging AI in marketing, and building a CDP to better understand and engage customers. He also touches on the value of adopting agile methodology and a product mindset in key areas of the business, such as e-commerce and merchandising. Discover how Tractor Supply is driving digital transformation and omnichannel success by staying close to customers, integrating store and digital experiences, and embracing new retail technologies in this engaging conversation.
…
continue reading
1158 episoder
Tractor Supply SVP Of Digital On Omnichannel Success, Org Design & Staying Agile | CommerceNext 2024
MP3•Episod hem
Manage episode 423389730 series 2106196
Innehåll tillhandahållet av Omni Talk Retail. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Omni Talk Retail eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this exclusive interview recorded live from the Ownit AI Studio at CommerceNext 2024, Rick Lockton, SVP of Digital at Tractor Supply Company, shares insights on navigating the challenges and opportunities of omnichannel retail. With a background in merchandising and over a decade of experience in digital product management, Rick discusses the importance of organizational design, incentives, and collaboration between digital and store teams. Rick shares his priorities for Tractor Supply, including improving site conversion, leveraging AI in marketing, and building a CDP to better understand and engage customers. He also touches on the value of adopting agile methodology and a product mindset in key areas of the business, such as e-commerce and merchandising. Discover how Tractor Supply is driving digital transformation and omnichannel success by staying close to customers, integrating store and digital experiences, and embracing new retail technologies in this engaging conversation.
…
continue reading
1158 episoder
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