Feel good sales pages with Nami Clarke [Summer Series]

Not Just About Copy with Emma McMillan

*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.*
Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This is the final one of the five - and it’s my cracking chat with Nami Clarke all about feel good sales pages. Listening back to this conversation recently, there are a few things that really stand out to me that I want to hone in on:

• When it comes to career evolution, nothing is lost or wasted when we 'change our mind’. In fact, Nami says that for her, it felt messy and like losing something, but with hindsight she acknowledges that she was able to apply her existing skills in a different way.
• When talking about sales, Nami shares the importance of building great relationships that come from a place of support and service. But that when it comes to selling, we need to differentiate our service from us - because they’re not the same thing.
• And my favourite quote from this episode: 'A sales page shouldn’t try to sell to everyone with a credit card and a pulse.’ This is because you want to be drawing in aligned clients who the service/product is a good fit for. The best kind of marketing attracts like-minded clients and repels wrong fit clients - and this is a good thing.

Here’s a little reflection for you to ponder as you listen to this episode - Are you being clear enough in your marketing about who your service or product is NOT FOR, as well as who it IS. For example, I love to talk about boundaries in my copy so people understand I’m not who to contact if they’re looking for a quick or cheap fix, for instance. You might be wanting to focus on sustainable businesses - in which case, are you explicitly saying so to attract more of these clients and repel others? Can I suggest having a look through your website and recent social content to assess this - or swap with a friend and do a little audit for each other.

Now a quick little reminder my group program the Content Co-writing Crew is kicking off for the next round on Feb 10. Doors will be opening next week. You can find out exactly when and get first dibs on a spot by signing up for my emails. You can do that on my website or by downloading one of the resources on my free resources page.

In the meantime, enjoy my conversation with Nami - and I’ll be back in your ears again next Monday.

How you can connect with Emma:

• Discovery call: emmamcmillancopy.com/discovery-call
• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.