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ESLA Icons & Experts: How Data Unlocks Hotel Profitability
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We’re diving deep into extended stay hotel profitability with International Hospitality Technology Hall of Famer Cindy Estis Green, the Co-founder and CEO of Kalibri Labs.
We’re joined by cohost Doug Artusio, Founder of the Extended Stay Lodging Association, to explore how data-driven insights are reshaping the extended stay market.
In this episode, we cover:
- Kalibri Labs: Gathering data from 30,000+ hotels for unmatched RevPAR insights
- Why understanding the composition of demand is crucial for extended stay success
- The rising cost of guest acquisition: From 5% to up to 25% in recent years
- How to choose the most profitable guest acquisition channels
- The power of benchmarking to boost your hotel's bottom line
- Why not all customers are created equal when it comes to profitability
- Practical examples of how extended stay developers can benefit from data insights
- Key strategies for operators to target the right business mix
- The critical role of length of stay in determining hotel success
Gain actionable tips on using data to make smarter, more profitable decisions in the evolving hotel landscape.
Thanks to Dellisart Hospitality for sponsoring this episode.
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