))
Bob Hoffman: Wake-up call for the industry
Manage episode 323167992 series 2174681
Innehåll tillhandahållet av Group M. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Group M eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Have we gone overboard when it comes to data collection? Advertising business veteran Bob Hoffman is questioning what we are doing as an industry. Are marketeers too optimistic when it comes to data driven decision making? Have we gone overboard when it comes to data collection and has it become unhealthy? Have we created a totalitarian marketing industry? How do we draw the line between public data and personal data? Allt this and more in this episode!
…
continue reading
12 episoder
Dela
