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Mark Tanner’s China Market Insights
Manage episode 337477229 series 3381754
Innehåll tillhandahållet av New Zealand China Council Podcast. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av New Zealand China Council Podcast eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
“A lot of these Chinese companies are just much more dynamic and take more of a Lean Start-up approach. And I think as New Zealand companies exporting, we need to be aware of the way they operate. And in some cases, try and replicate some of the structural advantages.” What are the current consumer trends in China? How are New Zealand businesses tracking, and what could they be doing better? How are Chinese businesses succeeding in the market, and what can we learn from them? These are some of the questions discussed in our podcast with New Zealander Mark Tanner, Founder and Managing Director of Shanghai based market strategy and research agency China Skinny. China Skinny is the world’s most widely read marketing newsletter on Chinese consumers, and Mark is an in-demand keynote speaker addressing audiences across the globe.
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