229. PR Is NOT Lead Generation—Nick Powills, CEO, Mainland

Multiply Your Success with Tom DuFore

Do you use publicity in your marketing efforts? Do you expect to see leads from public releations? If you do, you are likely setting yourself up for disappointment.

Our guest today is Nick Powills, and he shares with us how publicity should be viewed as lead awareness and not lead generation.
TODAY'S WIN-WIN:
Be patient with your results in growing a franchise system.
LINKS FROM THE EPISODE:

• You can visit our guest's website at:
  • https://hellomainland.com/
  • https://www.1851franchise.com
• Get a copy of our guest's book: CLICK HERE.
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• If you are ready to franchise your business or take it to the next level: CLICK HERE.
• Connect with our guest on social:
  • https://www.linkedin.com/in/powills/

ABOUT OUR GUEST:
Nick Powills is CEO of Mainland (www.hellomainland.com), a content marketing technology company that includes No Limit Agency (www.nolimitagency.com); 1851 Franchise (www.1851franchise.com); and ESTATENVY (www.estatenvy.com). Mainland was established as the next step of our business for a few reasons. First, because we wanted to clearly define our why and our vision – to lead the reinvention of content marketing. Second, NLA is in the middle of the word Mainland, which shows our path from No Limit Agency. Third, Mainland is where we research, create insights and develop your brand strategy; No Limit Agency is where we create the design, digital development and content; and the platforms are the active newsroom for your brand, where we tie everything together. Nick is also the author of Sticks & Stones (www.stickstonesoar.com), an Inc. Magazine published book. He frequently keynotes conferences with a speech focused on leveraging your past pains to fuel a productive and choice driven future. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. Prior to jumping into PR, Nick worked as a writer at the Northwest Herald, a daily newspaper in Chicago; started Lumino, an online music magazine; and had internships at Rolling Stone and Details 2 of 2 Magazine. He holds a Bachelor of Journalism from Drake University in Iowa.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.