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#48 - Building Insight Teams for Transformative Change
Manage episode 397343039 series 3377566
Innehåll tillhandahållet av FlexMR. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av FlexMR eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
58 episoder
Dela
Manage episode 397343039 series 3377566
Innehåll tillhandahållet av FlexMR. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av FlexMR eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
58 episoder
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Liknande MRX Lab
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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