Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention

MODELS OF MASTERS w/ Michael Becker

Innehåll tillhandahållet av Michael Becker. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Michael Becker eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

1M ago 14:44

MP3•Episod hem

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model.

There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation.

And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase options), and speed up your retention point (the moment customers associate your business with an impulse/need/desire and continually come to you without even thinking).

===============

📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR

--------------------------------

🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5

--------------------------------

💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/

--------------------------------

📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466

===============

Hosted on Acast. See acast.com/privacy for more information.

125 episoder

#Self-Improvement #Entrepreneur #Business #Marketing #Entrepreneurship #Podcasting Education #Michael Becker #Influence