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Ep. #113: Pricing Strategy for High-Ticket & Subscription Products
Manage episode 412386975 series 2793578
Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership programs.
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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR
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🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5
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🧠 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael
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Hosted on Acast. See acast.com/privacy for more information.
123 episoder
Manage episode 412386975 series 2793578
Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership programs.
===============
📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR
--------------------------------
🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5
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🧠 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael
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Hosted on Acast. See acast.com/privacy for more information.
123 episoder
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