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Episode 21: CEO of PURSU, Sanjay Soni
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This weeks edition of the podcast brings the very humble, inspiring and innovative Sanjay Soni, CEO + founder of PURSU. PURSU is an energy bar that Sanjay created himself in his kitchen at home (full story on the podcast!). Sanjay has been so supportive of Model Me ever since we were introduced in Summer, PURSU is quite different to other snack bars for me - and at Model Me I'm passionate about using brands that are different; that stand out from other things on the market.
What I love most about Sanjay is not just the innovation behind the ingredients in the bar but also the packaging itself - which is compostable - a decision he didn't make lightly but thought was absolutely necessary. Our friends at Pulsitos are on this right track too - creating snack packaging that is sustainable and not made from plastic.
I loved recording this podcast with Sanjay - an authentic, honest conversation about the reality of building a brand alone, from scratch, what it really means to fully believe in yourself for your project to work, and building a brand from your moments of despair. Entrepreneurs are a different breed - it takes an element of people that not everyone is built with, and as CEO of Model Me, I certainly can say myself, how encouraging it was to meet Sanjay and have such a wonderfully frank, but massively encouraging conversation.
Check out Pursu online: www.pursu.co.uk
Instagram @pursunutrition
Our next Model Me events:
Tuesday 10th December: PRESSURE, POWER, PURPOSE @ The Curtain
Saturday 14th December: FITNESS EVENT with Courtney Fearon @ BXR
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