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How mobile broke marketing & why it will fix it
Manage episode 152326335 series 1056618
Innehåll tillhandahållet av Rob Woodbridge. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Rob Woodbridge eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction - think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market - mobile is no different yet it is the most disruptive because it is mobile.
Good and confused? Watch on.
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