20. How to Position Yourself as a Compelling Expert with Christina Frei

Mind-Reading Marketing with Isabel Kateman

Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself?

Today I’m chatting with Christina Frei, a marketing consultant who helps brilliant mission-based entrepreneurs position themselves as an authority and attract dream clients in a way that feels natural for them. Christina shares why it is crucial to discover your Innate Marketing Genius through her five different Marketing Archetypes. These reveal the marketing strategies that work best for your personality so you can create innovative and authentic messaging to build trust with your audience and ultimately get the right clients to hire you.

In today’s episode we cover:

- Finding your marketing lifestyle to help you stay consistent and get results

- Why you don’t need to be promoting yourself on every social platform

- How you can simplify your marketing process in a meaningful way

- Ways you can position yourself as a compelling expert in your field that sets you apart

- The individual traits of each Marketing Archetype and how they influence the path you align on with your clients

- How to access your archetype in the most authentic way to find your unique, personalized archetype

- What to do when you loathe marketing and how you can learn to find joy in it

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to stripeddogcreative.com/podcast