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Time for an SEO Refresh? Here's How.
Manage episode 429057668 series 3400476
Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:
- Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
- Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
- SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
- Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
- Call to Action (CTA): Regularly test and update your CTA to see what converts best.
Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes...
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband
---
Meredith's Husband
https://www.meredithshusband.com
123 episoder
Manage episode 429057668 series 3400476
Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:
- Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
- Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
- SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
- Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
- Call to Action (CTA): Regularly test and update your CTA to see what converts best.
Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes...
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband
---
Meredith's Husband
https://www.meredithshusband.com
123 episoder
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