))
Behavioral data should be free and transparent - with Yali Sassoon from Snowplow Analytics
Arkiverad serie ("Inaktivt flöde" status)
When?
This feed was archived on September 28, 2024 20:08 (
Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 323858604 series 3332241
Innehåll tillhandahållet av deepskydata and Timo Dechau - deepskydata. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av deepskydata and Timo Dechau - deepskydata eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
What if you had created a product 10 years ago that perfectly fits into today’s world because it has all the ingredients we are looking for in data collection:
- privacy first
- data ownership & transparency
- open source
But let’s correct one thing. We are not simply talking about data collection. We speak about generating high-quality behavioral data.
And of course, we are speaking about: Snowplow.
Yali Sassoon joined me in the first episode of the “Meet the analytics stack” podcast.
We talked about the origins of Snowplow. It was created in a world where closed and inaccessible analytics systems like Google Analytics and Omniture (now Adobe Analytics) ruled the space.
So Snowplow should be open and transparent from day 1. It started as an open-source project, and it still is until today.
It focuses on generating high-quality behavioral data:
- with data pipelines you own and control
- data enrichments you own and control
- well defined schemas, so you only receive the data you would expect.
Snowplow had all the ingredients from day one that we are looking for today in a GDPR world where data becomes a core asset, and parts of the data stack become critical infrastructure.
Generating and collecting event data is a critical part of a data stack, so using an open-source solution here has plenty of benefits instead of a closed system.
And if you don’t want to manage it, Snowplow is offering their behavioral data platform where they collect your Snowplow instance in your cloud project/account (yes, you are reading the right thing, in yours, not their).
Enjoy the first episode of the new podcast - Meet the analytics stack.
For upcoming episodes, follow the podcast page on LinkedIn and, most importantly, subscribe to the show wherever you listen to podcasts.
9 episoder
Dela
