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EP 137: How To Create The BEST Content?
Manage episode 265509669 series 1256932
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
Join our private client group: https://chaosmap.com/private/
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
100 episoder
Manage episode 265509669 series 1256932
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
Join our private client group: https://chaosmap.com/private/
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
100 episoder
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